Professional sales & learning materials design
Custom sales and learning materials that win contracts, command premium pricing, and position you as the obvious choice.
No templates. No cookie-cutter solutions. Just strategic design built from scratch for your business.
Graphic design services
Sales materials design
Custom sales collateral designed for your audience – sales brochures, pitch decks, marketing materials that communicate clearly and position you as the premium choice.
Workshop materials design & training resources
Professional course materials that help participants actually learn – workshop slides, training workbooks, and learning resources designed with instructional expertise, not just graphic design.
0
%
of your credibility
is determined by design alone. (Stanford University)
0
%
revenue increase
from consistent branding across all materials
0
%
of first impressions
are based on visuals
5:1
ROI
professional materials deliver £5 back for every £1 invested
Smart businesses invest in graphic design
You didn’t start your business to obsess over design. But your materials have a measurable impact on your bottom line.
You have 0.05 seconds for someone to form an opinion about your business based on your materials.
And that snap judgment? 94% of it is based on design, not your content.
- Good design can increase conversions by up to 200%
- Companies with consistent branding see 10-20% revenue increases
Professional design isn’t a nice-to-have – it’s how you stop losing contracts to competitors who simply look more credible.
Check out my work
Why visual quality matters
My work sits in the premium quadrant – high visual quality that justifies your pricing, backed by strategic content that delivers real business results.
Not just pretty materials that look expensive.
Not solid expertise wrapped in budget packaging.
I create custom-designed materials where the visuals AND the strategy work together to position you as the premium choice and help you compete with confidence.
High visual quality + strategic content = clients perceive you as the premium choice and happily pay more. You pitch with confidence knowing your materials match your expertise.
Looks expensive but lacks strategic substance. Clients feel disappointed. You're charging premium prices but materials don't deliver the results to justify them.
Low visual quality + weak strategy = clients assume you're cheap. You compete on price, not value. Your materials undermine your credibility before you've even spoken.
Great content trapped in DIY packaging. You're leaving money on the table because clients can't see your value. Your expertise deserves better presentation.
What difference does strategic design really make?
It’s not just about looking pretty. Strategic design means materials created specifically for your audience, aligned with your goals, and built to actually work for your business.
Before
Template-based, generic design
After
Custom-designed, strategic and memorable
When your materials actually work for you
You win more contracts
Your materials position you as the premium choice from first glance.
You get time back
No more wrestling with slides at midnight. No more "I'll update it next week." Done. Professional. Ready.
You charge more
Premium materials justify premium pricing. Your prospects expect to pay more because you look high-end.
Hi, I’m Traci!
I’m a graphic designer and I work with B2B service based businesses and training providers who need premium, unique and professional sales and learning materials.
Not pretty templates that look like everyone else’s. Not generic designs that could belong to any business.
Custom-created materials built from scratch for your audience, your message, your goals.
I translate business brainstorms into visuals that communicate clearly, position you as the premium choice, and help you compete with confidence…whether that’s winning six-figure contracts or delivering workshops worth every penny your participants paid.
What makes my approach different:
I don’t just make things look nice. I help you figure out what you actually need, why it’ll work, and how to use it effectively.
Your materials are designed for the people who need to be convinced – not just designed to look pretty.
Diagrams, infographics, brand assets created specifically for your business. Nothing off-the-shelf. Nothing that screams “Canva template.”
Not random pieces. Coordinated materials with consistent branding and messaging that position you professionally.
I understand buyer psychology and what makes prospects say yes. I design bespoke, impactful visuals that translate your message that leaves a lasting result.
For training materials: I understand how people actually learn and retain information. Your materials won’t just look good – they’ll help participants get it.
Trusted by other businesses just like yours
Every day with mediocre materials costs you opportunities
Right now, you’ve got:
- Pitches to send
- Proposals pending
- Presentations coming up
- Training sessions to deliver
Each opportunity with your current materials is a missed chance to show potential clients how good you really are.
Get materials that match your expertise – and start selling and promoting with total confidence.
Ready to feel confident AF with professionally designed materials?
Start with a free 20-minute discovery call. We’ll figure out what you actually need and whether we’re a good fit.