An exciting and vibrant rebrand for an established business who had outgrown their current brand identity and wanted something to reflect their current services and business.
The client
The Career Owl is an online business that focuses on helping people get their dream jobs.
Kathryn cares deeply about each client and knows how life changing a new job can be. Therefore she genuinely wants to help each person in anyway she can.
The Career Owl brand is known for its friendly, caring nature & personality so the rebrand focuses heavily around this core point.
The logo design
Kathryn already used an owl in her previous logo and wanted to include one in her new branding although was open to different illustrations.
So I gave the owl and makeover and transformed it into an eye-catching and confident illustration that has kind eyes and gives a sense of trust and understanding to clients.
Her chosen logo uses an owl flying in front of a moon with a hint of clouds at the bottom which represent a dream career.
It’s complimented by a font that I’ve modified so that it mirrors the shape of the feathers on the wings.
Logo suite
A logo suite is a collection of different versions of the logo that are different shapes and colours which can then be used in a variety of media and applications.
Fonts
I kept Kathryn’s existing font ‘Aileron’ which is a strong and modern font that is easy to read (its the pink one in the image below).
I introduced a new font (the yellow one below) that matches the font in the logo and can be used to pull out key words, phrases or quotes. It’s a fun and friendly font that is slightly dreamy and works well with the main font.
Colour palette
I kept Kathryn’s existing colours which are fun and vibrant. I felt it was important to keep them and retain a sense of consistency and recognition ot her audience and clients.
Brand assets
Brand assets are a collection of elements that can be used alongside the logo, fonts and colours to strengthen and support a brand.
Each element has been carefully considered and created to represent Career Owl’s personality:
- Wing ‘swooshes’ are an abstract take on the owls wings and add a caring feature to the design
- Feathers are in keeping with the owl logo and a bring a fun flavour to the brand
- Clouds represent a candidates dream job
- Stars indicate a five star service
Social media graphics
This is where the magic happens and the combination of all parts of a brand work together in harmony!
In the graphics for Career Owl I used a combination of Kathryns brand photos because she is the face of the company alongside her fonts, colours and brand assets.
The finished look is professional yet personal, understanding and energetic, and truly represents Kathryn and Career Owls genuine and caring personality.
What Kathryn said:
“Wow what an amazing and talented lady Traci is.
I made the decision to finally get my logo professionally designed (watch my LinkedIn for April!) and naturally thought about Traci. She has been so unbelievably brilliant throughout the whole process, from our initial kick-off meeting to the creation of the first logo designs to the finalisation of my new logo.
Traci also has amazed me with the fabulous brand pack and additional tools including social media templates, different logo formats for when I might want to do different things, and a variety of different images to use, that she has sent me over in the handover which I truly wasn’t expecting.
I now have the most fantabulous logo that truly shows my business off and what I help my clients with. I wholly recommend Traci to any small business that is looking to rebrand their business, you will not be disappointed.
Thank you so very very much Traci, you are one extremely talented lady and I am so pleased that I could work with you.”
