The brief in detail
Penny from Live Your Dream Life Coaching approached us because she felt she had outgrown her existing logo and that it didn’t represent her anymore. She wanted a new look that represented her intuitive style and a mixture of alternative and traditional methods she uses in her services.
Research phase
Customer relationships
We spent some time with Penny, discussing her visions and beliefs and her goals. Learning how she works and seeing her passion and free flowing nature shine through really helped us get an insight into her business and be able to represent her authenticity in her logo.
Competitor research
Gaining knowledge about Penny’s competitors gave us an opportunity to find her niche, and what sets her apart from similar services. We looked at other resources that a potential client would use, from other coaches through to alternative options such as counselling and self help books.
Audience research
We also spent some time getting inside her clients minds; how were they feeling when they first start looking for a life coach, what did they hope to gain; had they tried other methods in the past?
This gave us a deeper understanding of the mindset of a client and build a strong customer avatar and profile that we can use for targeted messaging and attracting the perfect clients.
Process
Initial concepts and development
We came up with a variety of concepts for Penny to choose from. We then had a meeting to brainstorm the ideas and discuss what she liked and narrow down her options, advising her with any issues such as legibility or contrast.
End result
After some further rounds of changes, experimenting with colour options and fonts we arrived at a final design! We are pretty pleased with it and more importantly, Penny is too!
We are currently in the process of building the rest of her brand and message so watch this space for further info….
