Your questions – answered
We get asked lots of questions. Here are some of the most common ones to help you. Feel free to contact us if you need any further information or advice.
Design-ology FAQs
For bespoke projects we require 50% of the fee upfront. The remaining balance is payable on finalisation of your project. Payment plans are also available where the cost can be spreadout into several stages. Please ask for more details.
Work will not begin until full payment is received.
Final files will not be released until the balance has been paid.
For any packages, the cost is fixed unless there are agreed extra costs such as stock images.
I accept Stripe or BACS payments. Details of both are included on your invoice.
All design projects are different. To give you an idea an A4 leaflet with 2 sides can take anywhere between 4 – 8 hours depending on requirements. It’s best to speak with us directly so we can give you a turnaround time to fit your brief.
It is always beneficial to meet even if it’s remotely, to help strengthen ongoing relationships and establish trust.
I offer a free discovery call to all clients as it’s a great way to ask any questions you may have without any commitment and to discover if we’re a good fit for each other.
Yes! I love my clients to have the freedom to make changes without being fearful of extra charges. Therefore I factor in some time to allow for changes throughout a project.
To keep within the allowed set of amends, please deliver any changes clearly and concisely and as one document. I provide a form and tips and questions to guide you through each set of changes seamlessly and to make sure you have checked everything that you need to.
I’ll always communicate with my clients and let you know if I need to allow for any additional and chargeable time well in advance.
I do factor in a reasonable amount of time for you to make changes. I also provide a tip sheet to help you keep revisions concise and within the time allowed. If, for some reason it looks like you will be going over your revision time, I’ll let you know well in advance and discuss how we can move forwards. Additional time is charged at my hourly rate of £50 an hour.
To ensure your project is delivered quickly and efficiently, I require your feedback for proofs within 5 working days. This allows me to move forward with your project and be able to deliver it promptly.
I will provide you with updated concepts within 5 working days from receiving your feedback.
5 working days turnaround excludes bank holiday, weekends and annual leave. If feedback is provided later than 48 hours, then your project may be delayed.
If turnaround will take longer for unforeseen circumstances on either side, please communicate this at the earliest possible opportunity.
If a faster delivery is required, an additional rush fee of £150 is required.
A lot of clients have had bad experiences with designers in the past and ended up being charged to loads of extras that weren’t communicated. I believe in full transparency and will always let you know in advance if there’ll be any extra costs.
Depending on your project, you may receive a variety of files such as: Canva, AI, EPS, JPG & PNG. I’ll always supply you with ALL files used for your project so you have a copy for your records.
Where possible, I’ll use free fonts that are suitable for commercial use and that you’ll be able to download onto your computer easily.
Copyright for all work carried out by design-ology transfers to the client as soon as the balance has been settled in full. However, I do reserve the right to use any work for my own promotional purposes.
There are always going to be cheaper alternatives to anything you buy. I pride myself by going that extra mile and really getting to know you and your business. I don’t just create a pretty picture, I take the time to dive deeper to provide you with a design that understands and attracts your ideal client.
If for any reason a project needs to be terminated, immediate notice via email is required before work has begun.
A 50% non-refundable deposit is required. If you paid in full upon purchase then 50% will be refunded if termination is requested 48 hours or more from purchasing and before work has started.
If work has begun, a refund is not available.
After 30 days (including weekends) of no communication after proofs have been sent to the client, the project will be forfeited and no refund will be issued.
If the client wishes to restart the project after this time, it will be classified as a new project and will require another deposit or full payment.
Projects can be paused at my discretion in certain circumstances. Please contact me privately to discuss.
Graphic Design FAQs
You don’t get a second chance to make a first impression, so your communication materials need to convey the right image, as your brand and and marketing materials are usually the first point of contact with potential customers / clients. We’ll produce marketing materials that will effectively show off the professionalism of your company and showcase your services.
We can design everything from stationery, brochures, catalogues, banners, exhibition stands, social media profiles and printed merchandise to name just a few. Contact us to discuss your project and design requirements.
We start all projects by discussing the details of the project with the you and getting you to complete our questionnaire. From this we establish your specific requirements, which we call “the brief”. Client input is a crucial factor to making the project a success.
Once the brief is established, we begin work on the project by researching ideas. These initial ideas are worked up and design visuals are then forwarded to you for feedback. We listen very carefully to this, and offer solutions and advice for any issues that may arise. If any changes are required, these are made and the amended visual is resubmitted. This process continues until we receive your final approval.
After we receive your completed questionnaire, we will call you to discuss your graphic design project in more detail.
When we have established your full design brief, we’ll then make a start on your project.
We’ll need any relevant text and imagery (if required) before starting.
Once we have received the final payment, we will supply your finished artwork in the appropriate format. For print jobs, you will receive high resolution PDFs, which can be taken to the printer of your choice, or we can organise one for you from our contacts.
Website Design FAQs
Every project is unique, so it depends on many different factors. Is it a bespoke web design or from a template? What type of custom functionality do you need? Where is your content coming from and how much is there?
At the start of a web design project, we will work to determine responsibilities and a timeline so it is completely clear what is expected. We will keep you updated and give you early notice of any issues which could affect it.
There are numerous factors which affect the cost of website design from the amount of functionality you need, whether you want a bespoke design, how much you want to manage yourself, whether you need to integrate with other systems or need ecommerce, the list goes on. So the answer is – it really does depend on what you need. Contact us so we can work with you to establish the best approach for your business and budget.
All our websites are set up to be SEO friendly and we’ll also include some keyword research as part of the package. We also ensure basic SEO practices are standard such as alt text and meta descriptions.
If you’d like more than this we also offer monthly SEO packages that include an in-depth and ongoing practices to ensure you’re ahead of the game.
For a 12 month package you’ll receive:
• Digital strategy sessions
• Index the site
• Optimise imagery
• Google my business page management
• Page titles
• Page tags
• Meta tags
• HI1s
• Any page/content re-directs
• Site speed
• Install any required analytics
• Create additional pages
• Keyword search
• Additional blog content
• Monthly reporting and benchmarking
We’ll also go through the site and create additional pages, blog content, keywords, target locations and general best practice for a healthy website.
For more information please contact us.
You! We ensure that you have full ownership of your website. This means you have full control of who can access it and there’s no ongoing charges.
Once your website is complete, you’ll have full control. This means there won’t be any additional charges apart from domain and any additional functions that are bespoke to your site (we’ll advise you of these in advance).
However, we do recommend regular bug fixes and updates to your site for security and functionality. We are happy to include these as part of an ongoing cost if required.
Logo and Branding FAQs
Absolutely – send your existing design and we can discuss your requirements. Redevelopment is usually accompanied with a consultation to get the most from your new brand.
Client input is always essential and your ideas are a great way to get a number of logo concepts that are all closely themed from the start, effectively giving more choice in a particular direction.
Firstly, we’ll discuss your requirements, aims and message in a Kick-Off Call.
Then I’ll spend some time researching your industry and goals before creating some moodboards for you to choose which direction you’d prefer to head in.
I’ll then create some concepts in the same look and feel of your chosen moodboard. You’ll have an opportunity to deliver feedback until you’re happy with your logo.
On completion you’ll receive your logo in various formats and files suitable for printing and digital use. I’ll also supply a brand guidelines PDF detailing your logo, colours and fonts.
Good question. A logo is a visual element that represents your company.
Whilst branding is a combination of other elements such as the style of images used, colours and fonts.
A mood board is a collection of items that shows you a theme and gives you an idea about a direction for your design. They are made up from examples of other designs, colours, image styles and font examples. Think of it in a similar notion to a scrapbook of ideas.
Copy Writing FAQs
Your copy is arguably the most important aspect of creating your brand. Shortcuts with something that important isn’t the best way to go. A copywriter doesn’t just save your precious time – when you invest in good copy you are buying an asset that will generate a return. We believe that good copywriting pays for itself many times over.
We offer a variety of copywriting services including: brochures, web content, print ads, press/media releases, sales pages, case studies, ebooks, SEO, email campaigns, lead magnets (guides-reports-cheat sheets-resource lists) and other marketing material.
After an initial consultation and once the project has been clearly defined we will send you a quote with all of the terms and specifications. Once agreed an initial 50% payment is required, then we start to gather the necessary information from you to create your copy. We’ll provide examples of tone of voice and give plenty of opportunity to make changes.
Of course. We have many different styles. Let’s have a discussion to see what you need and then we can send you some relevant examples to help you make a decision.