Project overview
Ange runs Elemental Health, delivering mental health training internationally to schools, parents, and professionals working with anxious children and young people.
As an accredited therapist with a growing business, she had a clear vision for her materials but faced a common problem:
“I am absolutely terrible at design. I have a very strong sense of what I like and what I don’t like, but I cannot translate that from my brain into any of the design tools that are out there.”
More critically, as someone who describes herself as “hyper-independent,” she’d been doing everything herself – including design work she found boring and frustrating.
This was creating a bottleneck in her business and affecting how she could present her premium training programs.
Her clients – people supporting vulnerable, anxious children – needed materials that felt safe, professional, and accessible.
The scope
Over 18 months, we created a complete visual ecosystem for Elemental Health:
• 80+ page training manual with full layout and formatting
• 40-page workbook for her flagship course
• Resource sheet templates across multiple topics
• Slide deck templates for training delivery
• Social media template suite across multiple content categories
• Roller banner for events
Every piece was designed with accessibility in mind; how materials would appear to people with colour blindness, dyslexia, autism, and neurodivergent processing styles.
The results
Professional positioning that supports premium pricing
“There’s an extra level of professionalism…it communicates a really strong message.”
The quality of materials now matches the quality of Ange’s training, removing any disconnect between her expertise and how she presents it.
When people are investing significant money in training, they expect premium resources to take away – the materials now deliver on that expectation.
Materials actively generating new business
“People have seen my slides or seen my training materials and then come to you because of the quality of them.”
The work has become a lead generation tool. Prospects seeing Ange’s materials in action are seeking out the designer behind them – a clear signal of professional credibility.
The consistent, high-quality presentation helps convert initial interest into bookings for longer, higher-value training courses.
Eliminated the design bottleneck
Before working together, Ange was stuck trying to do design herself despite finding it frustrating and time-consuming. Now she has:
- Reusable template systems she can deploy independently
- Fast turnaround when new materials are needed
- A “really simple streamlined process from beginning to end”
The result: more time focused on delivering training, less time wrestling with design tools.
Confidence to present without cringing
“It gives me more confidence in terms of just being able to present things.”
This matters more than it might seem. Ange works with clients in vulnerable emotional states – parents worried about their anxious children, educators feeling out of their depth.
Professional, thoughtfully designed materials create an unconscious sense of trust and consistency that supports the therapeutic and educational work.
As Ange puts it: “There’s something about knowing that there are all of these different resources and guidance and that everything is consistent throughout…it just helps people feel that sense of consistency in the work itself.”
She’s gone from apologising for her materials to actively wanting to share them.
The ripple effect
Perhaps the most powerful result isn’t immediately measurable in revenue terms, but it matters deeply:
“It starts off with a resource sheet but that’s used in a one-to-one session or a counseling session which then has the potential to have a positive impact on how that child thinks or feels or behaves about themselves or the world.”
When resources are clear, accessible, and professionally presented, they work better.
They don’t add friction or frustration for people already struggling.
The accessible design work – ensuring materials work for people with different visual processing needs – means more children and families can actually use and benefit from the resources.
What made it work
Understanding without lengthy briefing
“I might give you like some random statement or an idea of a random picture and then you come back and it is almost exactly the thing that I wanted.”
Ange highlights this as the most unexpected benefit – not having to over-explain or go through multiple revision rounds.
The materials felt right immediately, which built trust in the process.
Clear process, safe environment
“You’re really gentle and you’re really compassionate and you’re also very clear and specific and boundaried so there’s never any moments where you’re kind of like ‘oh I’m not sure if I can ask this or I’m not sure if this is okay.'”
For someone who admits it’s “a massive deal” to hand over control of business materials, having a process that felt safe and predictable was essential.
Going beyond “making it pretty”
The accessibility research – understanding how materials would look to someone with colour blindness or processing differences – wasn’t just a nice addition. It expanded who could effectively use the resources and reinforced Ange’s values around inclusive practice.
“You went away and did a lot of research and work around that and I remember you coming back to me with ‘this is what it might look like if somebody has this particular type of colour blindness’ and then we were thinking about actually okay what’s going to work.”
The bottom line
“I honestly think it would be an absolutely no-brainer. I recommend you to absolutely everybody that ever asks for a good designer.”
The investment in professional design didn’t just make Ange’s materials look better – it:
- Supported her premium positioning and pricing
- Generated new business opportunities
- Eliminated a time-consuming bottleneck
- Increased her confidence in client interactions
- Created accessible resources that work for more people
- Contributed to better outcomes for the vulnerable families she serves
View the work:
