Branding

What is a logo?

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Short answer – It is usually a graphic element that should instantly identify a business and symbolise its core values in the most memorable way possible. And now for the slightly longer answer… Look around, logos are everywhere. They follow us wherever we go, embedded in our culture and lifestyle. Logos influence our decisions, communicate … Read more

What is brand identity?

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Man holding hands in front of his chest in a heart shape

Brand identity is the combination of visual elements that reflect a name, idea, product, company or service. The colours, typography, images and even phrases like a slogan, have the role of recording quickly and objectively in the public’s mind, a company’s identity and mission. When talking about food, we often use the phrase “you eat … Read more