How a strong message can attract your ideal clients and increase sales
Ever wondered how some brands marketing seems so effortless? You know the ones….it’s like they have wizardry in their words.
Before you know it, you’ve spent half an hour reading their website and wanting to buy everything they are offering you.
That’s because they’ve spent time crafting a value proposition and getting to know their audience.
So, you may ask, what is this magical thing called a value proposition and how on earth does it help me attract my ideal clients and stand out from my competitors
What is a value proposition?
A value proposition is a document that lists:
- Your company’s umbrella statement
- Between 3-5 key benefits that add value to your customers lives
- Why your customers should choose you rather than a competitor
- Any proof / evidence / reviews you have to reinforce your statements
How does it attract your ideal clients?
A value proposition explains:
- How your product or service can solve a customers problem and how it can improve their situation
- What benefits they can expect from you
How to attract your ideal clients
A strong VP will help you attract your ideal customers because they relate to you. By doing some customer research means you’ll know exactly who you want to do business with.
With a clear message you’ll put off anyone that’s not a right fit for your company and waste your time. Instead you’ll attract prospective clients that have engaged with your brand and are ready to make that next step down your sales funnel.
Your VP is one of the most valuable weapons you can have up your sleeve. It’s the reason why people will buy from you.
Tell your customers you know what they want
Think of it as a cost vs. benefits formula that your prospect evaluates subconsciously in a customer’s mind when reading your marketing material.
It’s like an equation. Your customer will balance the perceived benefits and perceived cost of transacting with your brand.
Motivation = Perceived Benefits – Perceived Costs
If your perceived benefits outweigh the perceived costs, your prospective customers will be motivated to act.
People matter and by putting your customers needs first attracts them to your company and ultimately drive your profits up. Without customers any company would cease to exist, so putting them first makes sense.
Prove your experience
Using proof to reinforce your message goes a long way to adding trust and credibility to your claims.
Proof can come in many shapes including:
- Awards
- Certificates
- Endorsements
- Reviews
- Testimonials
- Accreditations
Shout from the rooftops about anything that backs up your claims and you’ll be laughing all the way to the bank!
How can it help me stand out from my competitors?
Competitor research is useful. By getting an idea of what they offer and how means you can find out their weak points and swoop in and fill that gap.
But try not to get too bogged down with what everyone else is up to. Whilst it’s important to find your niche, ultimately your customer comes first. By solving their pain points, being helpful and adding value to their lives you’ll automatically stand out from the crowd.
Summary
- Conduct some customer research. Discover their problems and pain points
- Let your customers know how you can bring value to their lives
- Conduct competitor research and find your niche
- Shout out about your achievements
- Put it all together in a document and repeat your messages loudly and proudly
Feeling a bit confused? Need some help putting together a VP as part of your strategy? Let us help you. Contact us: hello@design-ology.co.uk
