From establishing your brand to helping you to connect with your audience, design is critical to maximising the performance of your business.

Good design is as important to your business as good content. Think of it this way. You could spend hours producing information about how your products and services can benefit your customers, but if you then put all this content on to a poorly-designed website, the chances are your customers won’t even read it.

Without good design, they’ll find it difficult to navigate your website to find the details most relevant to them. They’ll eventually get fed up and go elsewhere.

Good design adds value

Savvy businesses know that design is critical to growing a business. Research by the Design Council found that design significantly improve sales, profits, turnover and growth. In businesses where design was integral to operations, more than three quarters said they’ve increased their competitiveness and turnover through design.

It also found that companies that add value through design see a greater impact on business performance than those that don’t.

Good design evokes emotion

Good design brings your business to life. It not only helps to communicate the facts about your brand, like what you do and how you do it, but also the personality of your brand.

What do you stand for? What makes you stand out? Do you want to be viewed as serious, quirky, inspirational? These are the traits that customer ultimately connect with.

When making purchasing decisions, people can choose to buy from anyone, but by differentiating your brand from the competition, good design will encourage people to spend with you.

Why? Because design evokes emotions.

Professional graphic designers work with their clients to find out who their target customers are, what their needs are and how they want them to feel.

Aligning this with the personality traits of your brand, they will develop the right colours, fonts and graphics that convey the right messages to your audience while evoking the feelings you want.

Good design builds trust

Design should be integral to your business. It should apply across all departments and functions so that you have a clear and cohesive identity to present to the outside world. And by doing so, it helps to build trust among your customers.

By using the same colour palette, style, graphics and fonts in all of your marketing materials – brochures, newsletters, company reports – as well as across all of your platforms and channels – websites, apps, social media – you are presenting an image of consistency.

Your audience knows what to expect, they feel comfortable and are more likely to engage with you.

Good design communicates

As well as making your brand more appealing, clever design gets key information in front of the people who matter.

It will grab people’s attention and guide them to relevant information about your business to help them connect with your brand.

From news and trends to industry reports and product updates, you will have lots of information you want to convey to your customers.

A good designer has a range of tools at their fingertips to help you do that. Realms of text and dry tables are a huge turnoff for anyone. But by using interesting visuals, infographics and other tools, designers can present your business information and data to ensure people take notice.

When companies consider design, they often stop at their logo. Design is so much more than this. When implemented across your business, good design can take your business to the next level.

Request a call back for an informal chat about how we can help you improve your company design on hello@design-ology.co.uk.